Tether Brand
I led the redesign of Tether’s identity, evolving it from a purely technical symbol into a trusted, global brand. The work unified its presence across product, marketing and platform touchpoints, refining the logo, introducing a modern color system and building scalable guidelines that communicate both stability and innovation.
Fintech
Crypto
Web3
Stablecoin
Objective
Redesigning the worlds leading stablecoin's identity
I by examining how Tether needed to be perceived, a brand that balances trust, simplicity and global reach. I refined the core logo, introduced a flexible color and typography system and developed scalable guidelines to unify product, marketing and communication channels. The result is an identity that feels modern, iconic and consistent while reinforcing Tether’s position as the world’s leading stablecoin.
