Experience, expertise but always learning.
I’ve been designing and leading design teams for over 20 years. I approach every problem with a focus on users, logic and iteration, creating the best experiences and delivering tangible results.
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Branding, user experience & visual design.
Ideation, iteration and prototyping are some of the tools I use to start my design process. Then I focus on bringing products to life by crafting scalable design systems that embed clarity and consistency.