Methodology
Design isn’t just about aesthetics, it’s about solving problems with clarity, empathy and purpose. My design methodology is rooted in human centered thinking, iterative exploration and cross-functional collaboration. Using a battle tested process refined over years of experience, I turn insights into impactful digital experiences.
Discover
Every project begins with asking the right questions. I immerse myself in the user’s world and the business context to uncover opportunities and constraints. Activities include; stakeholder interviews, user research and surveys, competitive analysis, data and analytics review and defining success metrics.
Define
With insights in hand, I synthesize findings into clear problem statements and strategic objectives. This step is about setting a shared foundation for the work ahead. Deliverables may include; personas and user journeys, problem statements, UX strategy, product requirements and user stories.
Ideate
Brainstorming ideas collaboratively allows for fresh perspectives and innovation. I use low-fidelity sketching and prototyping to test concepts quickly and gather feedback. Tools and techniques; wireframing, collaborative workshops, information architecture and low-fidelity prototyping.
Test & Iterate
No design is perfect on the first try. I run usability tests and gather continuous input to improve the product before and after launch. Feedback methods; usability testing, A/B testing, heuristic evaluations, post-launch data analysis.
Deliver
I work closely with developers, product managers, and stakeholders to ensure smooth handoffs and alignment on outcomes. Communication is just as important as craft. Key focuses; developer collaboration, agile workflows, design QA, continuous improvement.
I adapt to the needs of each project, great results come from listening and staying curious.
While the process is structured, it’s never rigid. I adapt to the needs of each project, whether it’s designing a new MVP, refining a mature product, or contributing to a broader design system. Design is a team sport and great results come from listening, iterating and staying curious.