Hello, I’m Darren Alawi, I design great products with great people.
I’m a human centric lead product designer working in Fintech, Web3 and Artificial Intelligence, crafting user journeys and building design systems.
Experience, expertise but always learning.
I’ve been designing and leading design teams for over 20 years. I approach every problem with a focus on users, logic and iteration, creating the best experiences and delivering tangible results.
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Branding, user experience & visual design.
Ideation, iteration and prototyping are some of the tools I use to start my design process. Then I focus on bringing products to life by crafting scalable design systems that embed clarity and consistency.
Methodology