I’m a human centric lead product designer working in Fintech, Web3 and Artificial Intelligence, crafting user journeys and building design systems.
I’ve been designing and leading design teams for over 20 years. I approach every problem with a focus on users, logic and iteration, creating the best experiences and delivering tangible results.
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Ideation, iteration and prototyping are some of the tools I use to start my design process. Then I focus on bringing products to life by crafting scalable design systems that embed clarity and consistency.
Methodology
