latest work
Sport Supermarket Sports kit on a massive scale
Project details
A new venture from an existing Sports brand, this brand design had to be perfect. It has to have potential to grow as the plans for this business are massive. Aimed at a mass market, the concept had to be simple, friendly and sporty. After a few failed concepts that were too ‘high end’, I went back to the drawing board and came up with this one.
- Brand, logo, identity design