Comments on: Citroen branded in the USA http://darrenalawi.com/citroen-branded-in-the-usa Web & brand designer Sun, 08 Aug 2010 16:28:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Michael Pierce http://darrenalawi.com/citroen-branded-in-the-usa/comment-page-1#comment-347 Michael Pierce Wed, 29 Apr 2009 19:39:45 +0000 http://www.darrenalawi.com/?p=652#comment-347 I'm torn on the new mark. To me, it seems ok in print, not great. I can't quite envision on the front of a car, however, which could be a problem. But the sample showing its use at the dealership looks really good to me. As to the French style or not, I guess it depends on where the company is going rather than where they have been. Are they looking to create a foothold in the glitzy US market where it will stand next to many others on streets where there countless dealerships? If so, then this new mark will probably be very effective. If, however, they want to emphasize their unique French heritage as a way to stand out, then leaning to a more French styling would have been better. I’m torn on the new mark. To me, it seems ok in print, not great. I can’t quite envision on the front of a car, however, which could be a problem. But the sample showing its use at the dealership looks really good to me.

As to the French style or not, I guess it depends on where the company is going rather than where they have been. Are they looking to create a foothold in the glitzy US market where it will stand next to many others on streets where there countless dealerships? If so, then this new mark will probably be very effective. If, however, they want to emphasize their unique French heritage as a way to stand out, then leaning to a more French styling would have been better.

]]> By: Darren http://darrenalawi.com/citroen-branded-in-the-usa/comment-page-1#comment-300 Darren Wed, 11 Mar 2009 14:17:03 +0000 http://www.darrenalawi.com/?p=652#comment-300 Well how can I argue with that. Thanks for the input Bruno it is interesting to get a French designers view on this design. Well how can I argue with that. Thanks for the input Bruno it is interesting to get a French designers view on this design.

]]> By: bruno spinazzola http://darrenalawi.com/citroen-branded-in-the-usa/comment-page-1#comment-299 bruno spinazzola Wed, 04 Mar 2009 15:29:45 +0000 http://www.darrenalawi.com/?p=652#comment-299 I am french, just discovered the restyling on your blog (really beautiful blog you have done, felicitation) I don't agree on the french designer, just being french doesn't give you any "french touch"... the french touch, or french understanding of the world, just doesn't exist! I agree that this logo seems a little bit too much trendy. Last word: we pronounce je ne sais qua but we write it je ne sais quoi! Just for the smile of course! I am french, just discovered the restyling on your blog (really beautiful blog you have done, felicitation) I don’t agree on the french designer, just being french doesn’t give you any “french touch”… the french touch, or french understanding of the world, just doesn’t exist!

I agree that this logo seems a little bit too much trendy. Last word: we pronounce je ne sais qua but we write it je ne sais quoi! Just for the smile of course!

]]> By: Jemme Bella http://darrenalawi.com/citroen-branded-in-the-usa/comment-page-1#comment-292 Jemme Bella Wed, 18 Feb 2009 15:05:20 +0000 http://www.darrenalawi.com/?p=652#comment-292 I actually like the new logo, its alot better than the old one. Landor have designed some nice logos before, this one looks shiny and futuristic, I like it. I actually like the new logo, its alot better than the old one. Landor have designed some nice logos before, this one looks shiny and futuristic, I like it.

]]> By: Dave Huskin http://darrenalawi.com/citroen-branded-in-the-usa/comment-page-1#comment-291 Dave Huskin Tue, 17 Feb 2009 17:11:14 +0000 http://www.darrenalawi.com/?p=652#comment-291 Not a massive fan of the new logo, although you are correct in that it fits with the current campaign. I think they should have started with something that works in 2 dimensions and then progressed. I doubt they even considered French designers, probably just went with their existing design roster. Not a massive fan of the new logo, although you are correct in that it fits with the current campaign. I think they should have started with something that works in 2 dimensions and then progressed. I doubt they even considered French designers, probably just went with their existing design roster.

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