Articles about Logo designs
Argos “Happy” with new look
Argos take the concept of shopping and turn it upside down. To quote Michael McIntyre, watch the video here, a well known UK stand up comedian, they take the goods and hide them away from you, force you to find the secret code for the product in their huge laminated catalogue, perform your own stock check, then play the most depressing game of Bingo, where the prize is something you’ve already paid for. Back on subject, They have introduced their new logo along with a new website design that was long overdue. Read the full article »
Sci Fi rebrand is out of this world
Set phasers to dumb, the Sci-Fi channel have officially announced their upcoming rebrand, they are changing the name of their network to SyFy. That’s right, in a move that can only be described as out of this world, they are changing the spelling but not the sound of their name. The original name obviously comes from the channels content, Science Fiction, or Sci-Fi for short. For anyone thinking this is an early April fool’s joke, I did, here is a pretty real looking press release. Read the full article »
Citroen branded in the USA
Why, when they wanted a new, fresh logo design did Citroen turn to a design company in the USA? Designed by Landor, a very successful, very American designer the new logo looks a bit flash to become a core mark of a company that has been established so long. I don’t mind the overall mark, not too sure about the font, but to use chrome in the logo doesn’t really work for me. I’m not a xenophobe but I just think only a French designer could really capture that certain “je ne sais qua” (had to be done), that only the French can. French design is definately unique, playing on flair, drama and anything else that is considered fashionable or chic. I really hope the traditional origins of the company were explored to create the concepts for a new logo, that would be the first place to start. Read the full article »
Apple intro MobileMe brand
Following the announcement of the new iPhone 3G is the shiny new web based system to organise email, contacts, photos and appointments, called MobileMe. This is direct competition to web based services like GMail and Windows Live, but with the branding finish Apple are so good at. It provides all iPhone users that are not part of an organisation using Exchange with Push technology that keeps all your computers in sync over the air. Read the full article »