Articles about Branding
Citroen branded in the USA
Why, when they wanted a new, fresh logo design did Citroen turn to a design company in the USA? Designed by Landor, a very successful, very American designer the new logo looks a bit flash to become a core mark of a company that has been established so long. I don’t mind the overall mark, not too sure about the font, but to use chrome in the logo doesn’t really work for me. I’m not a xenophobe but I just think only a French designer could really capture that certain “je ne sais qua” (had to be done), that only the French can. French design is definately unique, playing on flair, drama and anything else that is considered fashionable or chic. I really hope the traditional origins of the company were explored to create the concepts for a new logo, that would be the first place to start. Read the full article »
Apple intro MobileMe brand
Following the announcement of the new iPhone 3G is the shiny new web based system to organise email, contacts, photos and appointments, called MobileMe. This is direct competition to web based services like GMail and Windows Live, but with the branding finish Apple are so good at. It provides all iPhone users that are not part of an organisation using Exchange with Push technology that keeps all your computers in sync over the air. Read the full article »
The most famous logo in the world
What is the most famous logo in the world today? Good question, one that might not have one answer. Logos are everywhere, we interact with them all day, most without even noticing. Think about it, right now, look around you, see any? On your screen, on a bottle or can on your desk, on your t-shirt maybe even on this very website, logo’s are everywhere so how is it possible to give one logo the title of world’s most famous logo? Read the full article »
Top 5 all time greatest logos
Many people confuse a logo as being the same thing as a brand, not so, a brand is made up of numerous aspects of a company, including the logo, and exists in the minds of their customers or people that are exposed to their company through marketing. This is why logos are so important they are usually the simplest visual representation or reminder of a brand that is attached to everything the company produces. This creates an association in the human brain and if that association is positive, i.e. you associate a positive feeling with a brand, you will more likely trust that brand and spend you hard earned cash with them. Read the full article »