Articles about Branding
Learn more and use less
I saw a similar line in a post I read recently and it has echoed in my thoughts ever since. More and more clients are asking me to simplify their brands and designs recently, and if they ask for the opposite I try to educate and convert them to the minimalist approach during the creative stage of a project. It’s something I have often had to fight for in the various design teams I have been a part of, but I have always seen the value in getting rid of the unnecessary and irrelevant, and luckily for me it has been difficult to argue with the reasoning that something is irrelevant, redundant and adds no value to a page or design.
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Argos “Happy” with new look
Argos take the concept of shopping and turn it upside down. To quote Michael McIntyre, watch the video here, a well known UK stand up comedian, they take the goods and hide them away from you, force you to find the secret code for the product in their huge laminated catalogue, perform your own stock check, then play the most depressing game of Bingo, where the prize is something you’ve already paid for. Back on subject, They have introduced their new logo along with a new website design that was long overdue. Read the full article »
Jeeves makes his return
At first glance many branding experts may be quick to Judge Ask.co.uk and criticise their decision to bring back Jeeves, but in my opinion it is probably the best move the dwindling search provider could have made. Google dominates this market, everyone knows that and it’s close to impossible to compete against such a Goliath that has grown to mammoth proportions in market share, influence, share price and just about anything that can be measured. Read the full article »
Sci Fi rebrand is out of this world
Set phasers to dumb, the Sci-Fi channel have officially announced their upcoming rebrand, they are changing the name of their network to SyFy. That’s right, in a move that can only be described as out of this world, they are changing the spelling but not the sound of their name. The original name obviously comes from the channels content, Science Fiction, or Sci-Fi for short. For anyone thinking this is an early April fool’s joke, I did, here is a pretty real looking press release. Read the full article »