Comments on: Argos “Happy” with new look http://darrenalawi.com/argos-happy-with-new-look Web & brand designer Sun, 08 Aug 2010 16:28:58 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Anonymous http://darrenalawi.com/argos-happy-with-new-look/comment-page-1#comment-412 Anonymous Sun, 08 Aug 2010 16:28:58 +0000 http://darrenalawi.com/?p=1273#comment-412 Agreed. The new Argos website with the new logo is generally better although the old website had some more creative design such as the search section. As clean and modern as the new logo is, it is just generic with the smile mirroring logos with a smile such as Amazon.co.uk. At least the old logo had creativity. Looking back to previous catalogues, I admit it has been showing its age though it could have been redesigned or at the very least, been made the white text in the red box of the new logo. I do like the new branding of the new logo as it uses the colour red to highlight areas of purchase, a concept that was not done in the old logo. Agreed. The new Argos website with the new logo is generally better although the old website had some more creative design such as the search section. As clean and modern as the new logo is, it is just generic with the smile mirroring logos with a smile such as Amazon.co.uk. At least the old logo had creativity. Looking back to previous catalogues, I admit it has been showing its age though it could have been redesigned or at the very least, been made the white text in the red box of the new logo.

I do like the new branding of the new logo as it uses the colour red to highlight areas of purchase, a concept that was not done in the old logo.

]]> By: alibaba http://darrenalawi.com/argos-happy-with-new-look/comment-page-1#comment-389 alibaba Sat, 27 Feb 2010 22:00:55 +0000 http://darrenalawi.com/?p=1273#comment-389 I agree with you Karl-o, Argos is not going anywhere. They are a lowcost running retailer and yes they received a record number of hits to their website at xmas. They are evolving with new technology instore and are about it introduce a smart operation in their instore warehouses. Argos is here to stay. I agree with you Karl-o, Argos is not going anywhere. They are a lowcost running retailer and yes they received a record number of hits to their website at xmas. They are evolving with new technology instore and are about it introduce a smart operation in their instore warehouses. Argos is here to stay.

]]> By: Karl-o http://darrenalawi.com/argos-happy-with-new-look/comment-page-1#comment-387 Karl-o Thu, 11 Feb 2010 18:49:43 +0000 http://darrenalawi.com/?p=1273#comment-387 didnt like the new logo at first but when you see it in context of a website or flyer it looks quite sharp and modern. Not quite sure what you mean by dinosaur tough ema? Argos has always been at the front of retail technology in my eyes. Those quick pay things were there years before supermarkets had self service and their website was the most visited website in the UK again over xmas. doesnt look like they are going anywhere to me :-) didnt like the new logo at first but when you see it in context of a website or flyer it looks quite sharp and modern. Not quite sure what you mean by dinosaur tough ema? Argos has always been at the front of retail technology in my eyes. Those quick pay things were there years before supermarkets had self service and their website was the most visited website in the UK again over xmas. doesnt look like they are going anywhere to me :-)

]]> By: ema http://darrenalawi.com/argos-happy-with-new-look/comment-page-1#comment-386 ema Thu, 04 Feb 2010 21:29:14 +0000 http://darrenalawi.com/?p=1273#comment-386 I like the idea in the last sentence, creative & unique.. they are still a dinosaur in the retail world to me, how long before they are extinct though, even if they are smiling?! I like the idea in the last sentence, creative & unique.. they are still a dinosaur in the retail world to me, how long before they are extinct though, even if they are smiling?!

]]> By: Arram7 http://darrenalawi.com/argos-happy-with-new-look/comment-page-1#comment-385 Arram7 Thu, 04 Feb 2010 10:45:37 +0000 http://darrenalawi.com/?p=1273#comment-385 I think its a shame they have felt it necessary to use the 'smile', the new type is good, but the smile is such a cliche these days. Its a bit of a rip off to be fair, but in the same breath I understand the want to associate happiness with the brand. Hmmm still undecided really. I think its a shame they have felt it necessary to use the ‘smile’, the new type is good, but the smile is such a cliche these days. Its a bit of a rip off to be fair, but in the same breath I understand the want to associate happiness with the brand.

Hmmm still undecided really.

]]> By: Chuda Smith http://darrenalawi.com/argos-happy-with-new-look/comment-page-1#comment-384 Chuda Smith Sat, 30 Jan 2010 22:24:03 +0000 http://darrenalawi.com/?p=1273#comment-384 Cool post, I think the new logo is a bit plain, the old one had more character, the new site is good though, a step in the right direction. Cool post, I think the new logo is a bit plain, the old one had more character, the new site is good though, a step in the right direction.

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