Hello, I’m Darren Alawi, I design great products with great people.
I’m a human centric designer working on innovative products and design systems with purpose driven user experiences. I’ve spent the last several years focused on Web3 and artificial intelligence.
Experience, expertise but always learning.
I’ve been designing and leading design teams for over 20 years. I approach every problem with a focus on users, logic and iteration, creating the best experiences and delivering tangible results.
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Branding, user experience & visual design.
Ideation, iteration and prototyping are some of the tools I use to start my design process. Then I focus on bringing products to life by crafting scalable design systems that embed clarity and consistency.
Methodology